Business marketing major requirement csi

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The course introduces key management functions including planning, organizing, leading, and controlling. It also provides introduction to management concepts including organizational structure, culture, decision making, leadership, motivation, and groups and teams.

Survey of the nature of the United States distributive system, covering the principles, policies, and practices used by manufacturers, wholesalers, and retailers. Emphasis is placed on the planning, development, and efficient use of marketing tools and institutions in the creation and expansion of markets. Current trends and developments in modern marketing practice are analyzed. Prerequisites: ENG 111, and MTH 025 or MTH 030, or permission of the Mathematics Department or appropriate math placement.

Examination of securities markets, analysis of methods of long-term financing, financial ratio analysis, budgeting, current asset management, present value concepts, capital budgeting, cost of capital, and dividend policy. Pre-Requisite: ECO 101 or ECO 111 or ECO 112; Pre or Co-Requisites: ACC 121 or ACC 218 and MTH 121 and /or MTH 123 or MTH 125 or higher.

An introduction to microeconomic concepts and analysis. Topics include: theory of the consumer, theory of the firm, choice under uncertainty, inter-temporal decisions, perfect competition, monopoly and monopsony, monopolistic competition, oligopoly and game theory, markets with imperfect information and externalities and public goods. Application of analytical tools to current economic problems.

AND

A rigorous examination of the optimizing behavior of individual consumers and firms, the coordination of individual decisions through markets, and the evaluation of market outcomes. Emphasis is placed on deviations from perfect competition due to market power, strategic interdependence, externalities, asymmetric information, imperfect rationality, and on applications of microeconomic theory to policy debates.

An introduction to basic macroeconomic concepts such as national income accounting, levels of output and employment, government spending, taxation, debt, money supply, inflation, interest rates, exchange rates and trade balance. The course will provide a unified framework to address these issues and to study the impact of different fiscal and monetary policies on the aggregate behavior of individuals, firms and government. These analytical tools will be used to understand the recent experience of the United States and other countries and to address how current policy initiatives affect their macroeconomic performance.

AND

Aggregate economic analysis from the classical and the modern post-Keynesian point of view. The major objective is an understanding of the factors that determine the levels of national income, output, employment, overall prices, and rates of economic growth. The roles of consumption, investment, and alternative governmental policies are demonstrated. Measurement of national income and output is also studied.

Introduction to the concepts and principles of accounting. Data accumulation technique. Emphasis on preparation and interpretation of financial statements. Areas of concentration include the accounting cycle, accounting for sole proprietorship, and introduction to accounting for inventory, cash, receivables, long term assets and short term liabilities.

(formerly ACC 121) A continuation of ACC 114. Partnership, corporations, and an introduction to cost accounting. Other topics discussed are current and long-term liabilities, financial statement analysis and statement of cash flow.

An introduction to law and its relationship to business and the American legal system. The study of the law of contracts, agency, personal property, bailments, real property, mortgages, fire and casualty insurance, and accountant's legal liability.

An introduction to the use and application of Business Information Systems and Technology. It examines how information technologies support business functions, satisfy management needs, and promote collaboration. Students analyze and develop methods of information technology management for organizational effectiveness, strategic advantage, and value creation for different types of organizations. They discuss the impact of information technology on individuals, organizations, and society.

Pre Requisite: (ECO 101 or ECO 111 or ECO 112) and (MTH 121 or MTH 123 or higher except MTH/SLS 217 and MTH/SLS 218) and (BUS 215 or CSC 115/CSC 117 or CSC 126 or CSC/ISI 140 and CSC/ISI 141.

Development and application of modern statistical methods, including such elements of descriptive statistics and statistical inference as correlation and regression analysis, probability theory, sampling procedures, normal distribution and binomial distribution, estimation, and testing of hypotheses. Prerequisites: Proficiency in reading and writing, and (ECO 101 or ECO 111 or ECO 112), and (MTH 121 and / or 123 or MTH 125 or higher except MTH/SLS 217 or MTH/SLS 218), and (BUS 150 or BUS 215 or BUS 250 or CSC 102 or CSC 126).

Prerequisites: Completion of the business pre-major requirements and senior standing or permission of the instructor.

Emphasis is placed on the integration of decisions within and between functional areas. Students participate in a semester long business simulation that builds upon prior courses and provides opportunities to synthesize theory and practice in a realistic setting. Students gain experience managing a simulated company and dealing with issues in accounting, finance, marketing, production, research and development, ethics and human relations.

Linear functions and equations, graphing techniques, matrix algebra, applications of matrices to systems of linear equations and to business problems, quadratic functions and equations, exponential and logarithmic functions.

OR

Topics in algebra, including inequalities, logarithmic, exponential, trigonometric functions, graphs and equations, inverse functions, elements of analytic geometry. Introduction to the use of graphing calculators. (math). (STEM)

OR

Topics in algebra, including inequalities, logarithmic, exponential, trigonometric functions, graphs and equations, inverse functions, elements of analytic geometry. Introduction to the use of graphing calculators. It includes a review of selected topics in Intermediate Algebra. Prerequisite: Appropriate math milestone or permission of the Department of Mathematics.

OR

A functional approach to algebra and trigonometry. Selected topics such as trigonometric functions, trigonometric identities, inverse trigonometric functions, complex numbers, rational functions, introduction to analytic geometry, inequalities, absolute value, theory of equations. Graphing calculators are used. (math). (STEM)Prerequisite: MTH 123 or MTH 125 or an appropriate math placement or permission of the Department of Mathematics.

OR

Prerequisite: MTH 123 with a grade of B or better or appropriate math placement or permission of the Department of Mathematics; Corequisite: MTH 229. Not open to students taken MTH 130.

Pre-calculus material including functions, inverse functions, identities, theory of equations, and the binomial theorem. Material on calculus and analytic geometry corresponding to MTH 231 including limits, derivatives, rules of differentiation, trigonometric functions and their derivatives, differentiation, graph sketching, maxima/minima problems, related rates, antiderivatives, exponential and logarithmic functions. (math). Not open to students who have completed MTH 130.(STEM)

OR

Prerequisite: MTH 123 with a grade of A or MTH 130 or an appropriate math placement or permission of the Department of Mathematics. Corequisite: MTH 229.

The first of a three-semester sequence in calculus. Topics include limits, derivatives, rules of differentiation, trigonometric functions and their derivatives, differentials, graph sketching, maximum and minimum problems, related rates, antiderivatives, areas, exponential and logarithmic functions. (math). (STEM)

The course examines the principles and applications of advertising in modern business, details the procedures and techniques necessary for advertising campaigns and execution via preparation of a marketing/advertising plan, and stresses marketing/advertising strategy. Evaluation of social and ethical responsibilities of advertising.

The study of consumer behavior from a theoretical and practical standpoint. The course seeks to understand the role of the behavioral sciences (e.g., anthropology, sociology, psychology) in buying behavior and to integrate the theoretical world of the behavioral sciences with the practical world of marketing. Social, interpersonal, and mediating influences are examined and evaluated as a basis for marketing decisions.

Examines digital marketing from a strategic and tactical perspective. Addresses online, email, mobile, social media, and other forms of digital marketing. Combines theory and practice in an interactive, iterative environment to provide students with the theoretical understanding of the digital marketplace necessary to adapt to its many changes and also equip them with the skills needed to perform vital marketing functions.

Encompasses survey of research processes, problem formulation, the types of problems for which market research is used, primary and secondary data collection methods, questionnaire design, and sampling plans. Analysis and interpretation of data and research report formats.

Pre-Requisites: MTH 130, 221, 230, 231, 232, or 236; ACC 121, MGT 110, MKT 111, ECO 111, ECO 112, BUS 160, BUS 215, and MGT/ECO 230 and FNC/ECO 240 AND MKT 310 or 320. Senior Standing Required.

The course focuses on the major decisions facing marketing management in its attempt to harmonize the objectives and resources of the company with the opportunities found in the marketplace. The course is analytical in nature and draws heavily on the basic disciplines of economics, behavioral science, and mathematics.

Internships are experiences in a work situation that integrate an academic area of study with work experience. Courses designated Internships are individual, non-classroom, extended learning projects. They require an on-site supervisor as well as a full-time faculty member as project sponsor. Internships require a daily log of activities, an assigned reading list or preparation of a relevant bibliography, and a final paper that summarizes the way in which goals were achieved and demonstrates the relationship of academic material to the work done during the internship. Internship courses are considered non-liberal arts and sciences. Internship students may not receive credit for paid employment unless they demonstrate the relationship of an appropriate body of academic material to the work required in their employment. The policy on individual Internship projects does not govern the regularly established professional internships (e.g., medical technology, communications).